Taking design cues from the Apple ‘genius bar,’ Martins’ brand strategist Brett Williams said the company began researching how the emerging millennial generation interact and communicate and worked to implement these techniques into the digital offering under the roof of the multi-million dollar sales and community centre. The suite was a collaboration between Providence developer Amex Corporation, sales and marketing group Oliver Hume and advertising agency, Martins Brand House. The 7000-lot Providence community has secured more than 680 sales since it was launched in May 2014. The digital sales suite, housed in Providence’s sales and community centre, was opened in April this year at a cost of $3.2 million. One of southeast Queensland’s fastest growing communities is now home to Australia’s first all-digital sales centre, offering home and land buyers a fully interactive and paperless platform to browse, select and purchase residential packages in South Ripley.
0 Comments
Leave a Reply. |